Will Your Marketing Plan Fail Due to Subprime Attention?
verbamundi.substack.com
We recently spent some time reading Subprime Attention Crisis by Tim Hwang. It’s a tiny book with an important message. The online advertising economy is doomed, and when it crashes it will cause massive financial repercussions. Part of the instability in the market is based on how our attention is packaged and marketed.
Will Your Marketing Plan Fail Due to Subprime Attention?
Will Your Marketing Plan Fail Due to Subprime…
Will Your Marketing Plan Fail Due to Subprime Attention?
We recently spent some time reading Subprime Attention Crisis by Tim Hwang. It’s a tiny book with an important message. The online advertising economy is doomed, and when it crashes it will cause massive financial repercussions. Part of the instability in the market is based on how our attention is packaged and marketed.